The Emblem of the World Expo 2010 Shanghai
The emblem for the World Expo 2010 Shanghai resembles the Chinese character ”世” (meaning the world). It depicts the image of three people – you, I, he/she holding hands together, symbolizing the big happy family of mankind, and expressing the concept of “understating, communications, gathering and cooperation” of the World Expo Shanghai, and the human-oriented active pursuit of the World Expo 2010 Shanghai. The design conveys the organizers’ wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.
The shape of the logo designs of Chinese characters “World” and with the number “2010” ingenious combination, complement each other, expressing the Chinese people belong to the world of hosting, multi-cultural integration of the strong desire of Expo event.
The emblem of the main green hue, rich vitality, added up, rising, the City of Life and Meaning of crisp, to express the Chinese people for the future, the pursuit of sustainable development to create passion.
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