known as "China's No.1 shopping street", Nanjing Road is a symbol of Shanghai’s rapid business expansion. The road starts at the Bund in the
east and ends in the west at the junction of Jingan Temple and Yan'an West Street. With
5.5 kilometers long, it passes through the center of Shanghai city across 26 busy streets.

After the Opium War (1839-1842), Shanghai became a treaty port. Nanjing Road was first
the British Concession, then the International Settlement. Importing large quantities of
foreign goods, it became the earliest shopping street in Shanghai.

The remodeling of Nanjing Road has aroused interest from many world-famous
enterprises. Executive officers from 28 top multinationals such as AOL Time Warner,
Louis Vuitton and Nike, gathered at a two-day Nanjing Road.

For shopping convenience, its eastern end has an all-weather pedestrian arcade. Big
traditional stores no longer dominate the market since modern shopping malls, specialty
stores, theatres, and international hotels have mushroomed on both sides of the street. In addition, approximately a hundred traditional stores and
specialty shops still provide choice silk goods, jade, embroidery, wool, and clocks.

Open-air bars, abstract sculptures, and lingering sounds from street musicians enhance evening strolls. A trackless sightseeing train provides a
comfortable tour of the night-transformed pedestrian street.

As you walk west along Nanjing Lu, the center of high end shopping and business in
Shanghai makes itself very clear.  Skyscrapers, malls (Plaza 66), and smaller shops line
the street displaying Shanghai’s twist on the high life. In the evenings, the street looks at
its best, with neon lights and advertising billboards illuminating the glorious buildings
along the road.

Stemming off the Huangpu River and the Bund at a right angle and linking the city's
main commercial and residential districts to the mouth of the river, with the fantastically
located, today Nanjing Road is a must-see metropolitan destination attracting thousands
of fashion-seeking shoppers from all over the world.